AI Personalization: 8 Examples Of Where It’s Being Used

Personalization enhances the user experience. It means that users are given information relevant to them. And, thanks to advances in Artificial Intelligence (AI), not only is personalization easier, but it is less labor intensive, more thumbnails, and generates better results.

Through machine learning, businesses in many industries can offer users a richer experience, and it is already happening all around us. Below are 8 real-life examples of AI personalization and how it benefits individuals, as well as the companies that implement them.

1. Communication

Chatbots are one of the most widely seen uses of AI personalization. Commonly used on websites, they are also used on phone calls for automated answering services, and even in person at kiosks and information desks.

More broadly, AI personalization can be used to automatically generate complete emails. It grabs customer information, and order history, and can even be used to check personal details for security purposes.

2. Advertising And Marketing

The marketing industry relies heavily on personalization. Salespeople have been using the personal approach to close deals for decades. Modern personalization means much more than using the customer’s name in marketing materials.

With AI, offers can be customized according to previous purchases and other activities. Dynamic pricing can also be used to further improve the chances of making sales. AI personalization is used by major e-commerce companies, and it is also used by social media and other websites to serve relevant ads to users.

3. Gambling

AI personalization is being used in the gambling industry, especially by online casinos and sportsbooks. AI technology can determine the preferred sports and even the preferred types of bets that players make and then prioritize offers and opportunities accordingly. Online betting is growing in popularity, although its legality remains uncertain in certain areas. In states in New Jersey and Delaware, online betting is allowed, however, in Texas and California, it’s still a legal grey area. In states with restrictions, players often turn to offshore betting sites, which are Texan and Californian favorites. Both domestic and international sites often use AI personalization to maximize the user experience, so players in all states can feel the benefits of this innovation.

So, if a player likes to bet on slots with big jackpots, they will see content related to these types of games when they log on. If they like short-odds sports bets on local teams, they might be given a list of appropriate selections. Everything down to game difficulty can be automatically adjusted according to the player’s preferences.

4. Smart Homes

Smart home devices have much more to offer than just switching lights on and off using your voice. Thermostats can learn preferred temperature settings and make adjustments or recommendations accordingly. They can also coincide these recommendations with off-peak tariffs, customizing their settings to match their owner’s preferences perfectly. 

Smart fridges can measure the amount of milk and how many eggs a person has and then send a message via app to let the customer know they need to pop to the shop for another quart of 1%.

5. Personalized Media And Entertainment

Music streaming and video game consoles have been using AI personalization for some time, which is why when you log on to watch some TV, you will be presented with a list of programs you might like.

Some streaming services even customize the thumbnails they display according to your preferences. They identify the types of thumbnails you’re more likely to click and then use this information to encourage clicks on shows in the future.

Similarly, game consoles and game subscription services use similar technology to identify genres, types, and even difficulty of games played and then recommend further purchases.

6. Gaming

AI isn’t just used to help make more game sales, either. Some games will use AI to decrease or ramp up difficulty according to how well a gamer is performing, and one major game company has filed a patent for an AI difficulty setting that will alter various aspects of a game according to player performance.

So, if a player struggles to make headshots in a first-person shooter, the game will automatically increase its aim-assist or increase the size of the hitbox. Or, if a gamer is tearing through levels but struggling with boss fights, the bosses will become easier and the levels more challenging, resulting in a more rounded experience.

7. Personalized Education

Another industry where AI can prove very useful is education. If a student is struggling in certain areas of a course, AI can identify gaps in knowledge and recommend modules to help or even advise additional courses the student can take.

Not only does this benefit the student because it helps flesh out their knowledge but it also helps the institution to identify areas that need improving while upselling additional courses.

8. AI Greeters

Some major hotel chains use AI greeters to meet residents. The greeters can perform basic functions like directing guests to the main amenities within the hotel.

But the bot can do much more than that. Based on the questions asked and the conversation that guests have, the robot concierge can make recommendations of places to visit and things to do, with personalized itineraries and suggestions for each guest. This will increase the guest’s enjoyment of their stay and make them more likely to return to the hotel in the future.

Conclusion: AI Personalization

AI technology continues to advance, and what was once considered a sci-fi pipedream has become a reality. AI personalization is used on websites and technology devices, as well as by digital services and even as hotel hosts. As technology continues to advance, AI personalization will likely become increasingly prevalent all around the globe.