Being an influencer is a modern way to become a famous personality on social media channels and to earn money. Social media influencers are actually renowned figures and profiles on different platforms with a handsome number of followers. They are best at creating quality content to entertain audiences and educate people in a specific field.
With an increasing number of social media platforms, now the biggest debate is what is the best platform to choose as an influencer. Generally, for influencer marketing or collaboration, Instagram and TikTok are considered the top social media platforms. Here we come with a brief comparison of these two channels to examine what can be the best option for influencers:
Difference between TikTok and Instagram
Before discussing what can be the best platform for influencers, we need to know the basics of each social media network:
- TikTok: TikTok is a social media platform that allows users to create vertical short-form video content.
- Instagram: Instagram is a visual platform allowing users to create content in different formats, including images, carousels, reels, stories, IGTVs, live streaming, and listicles or guides.
TikTok vs. Instagram influencers – The key differences
Both channels, i.e., TikTok and Instagram have become the most influential social media channels. The basic reason behind their popularity is the number of users or global audience. Both of them have offered influencers the great opportunity to establish their presence and generate a handsome revenue. Here we come with the major differences TikTok and Instagram possess for influencers:
1. Audio integration
Instagram allows creators and influencers to integrate audio into their reels, stories, and other types of content. However, the audio library on Instagram is limited to specific sounds.
Compared to Instagram, TikTok shows creators or influencers a massive audio library comprised of soundbites, top hits, original tracks, comedy sketches, famous dialogues, and other options.
2. Video content style
For creators or influencers who want to show some organized and professional content by creating and editing vertically-formatted videos, Instagram is the best option for them. On Instagram, refined and well-organized content performs well and fits better with the overall IG tone. Thus, it helps increase Instagram likes, comments, and other engagement factors.
On the other hand, for influencers who are in favour of uniquely homemade video form, TikTok is pretty much a better choice for them. Well, TikTok offers plenty of editing and filtering options to enhance the value and quality of videos. However, it has been seen that many famous TikTokers shoot and upload most of their videos without any touch-ups.
3. Trends and challenges
The trends on Instagram fluctuate slightly over time. We find trends on Instagram last long. Thus, the platform is considered the best option for brand creators or influencers to leave a long-lasting impact on their audience. But the thing is less exciting among young generations as they always look for new trends and challenges on social media.
Compared to Instagram, TikTok is based on the latest trends and challenges. There are always new trends and challenges come to see and creators or influencers need to indulge in these trends and challenges to stay on top among competitors and other users.
4. Editing and filtering features
When it comes to talking about editing and filtering features, TikTok always comes first. The reason behind it is that there are plenty of editing and filtering options in the app, helping creators and influencers to create much better content compared to other social media channels. The more your content is compelling and attractive, the more it will bring chances to boost TikTok likes and other engagement.
On the other hand, Instagram offers users fewer options for editing and filtering their content. Creators who need to add some advanced level editing and filters, need to use some additional software to fulfill their requirements.
5. In-app competition
When it comes to discussing the in-app competition, we find that Instagram has become a more competitive platform. There are millions of influencers available, bringing you huge competition to attract brands or businesses for collaboration.
On the other hand, as there are a less number of influencers on TikTok, you can get higher chances to become the one on the platform.
The final thought
Both TikTok and Instagram are considered the best sources for influencers. However, for beginners, who are less famous on social media and looking for in-app audio integration, editing, filters, and other features to work smoothly without any technical experience, TikTok can be a good option for them. Compared to this, creators having technical expertise and a huge fan following on social media must go with Instagram.
Matthew is a seasoned researcher and writer with over five years of experience creating engaging SEO content. He is passionate about exploring new ideas and sharing his knowledge through writing. Matthew has a keen eye for detail and takes pride in producing content that is not only informative but also visually appealing. He constantly expands his skill set and stays up-to-date with the latest SEO trends to ensure that his content always performs well in search rankings. Matthew can be found reading, surfing, or experimenting with new recipes in the kitchen when he’s not writing.